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Industry News
Industry News
Mr Beast, Rowan Atkinson, Dwayne “The Rock” Johnson, Taylor Swift, Stormzy and Claudia Winkleman are among the stars which appear in the commemorative issue, reimagined as their 10-year-old selves.
The special issue reclaims mischief for a new generation, as the mix of humour, creativity and imagination that fuel childhood at its best in support of the National Year of Reading.
The collectible edition features the longest fold-out cover in Beano history and is on sale from Tuesday 17th March.
Research commissioned by Beano shows that kids and adults agree that great mischief makers share three core traits: humour, creativity and imagination, with humour leading at an average of nearly 60%.
Over half of children believe being mischievous is an important part of being a kid, while 42% of parents think too many rules can stifle creativity and 71% say they have joined in on their child’s prank.

Mike Stirling, Director of Mischief at Beano said: “Dennis is forever 10, and for 75 years he’s reminded us that being a kid is the best thing ever. He has sparked mischief, laughter and a love of reading for fun in every generation since 1951. Childhood can feel quite serious these days, and this celebration is all about reminding us all that a bit of creative mischief superpowers childhood at its best.”
As part of the celebrations, 2026 has been declared Beano’s Year of Mischief. It’s a year of live experiences, partnerships and initiatives that encourage families to bring the spirit of creative mischief, fun and imagination into everyday life.

Starting a career is harder than it’s been for decades. As a sector, we want to make sure publishing is a place where talent, not circumstance, determines opportunity.

Hearst UK has appointed Sarah-Louise Robertson as Editor of the UK’s Digital Spy.
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