The PPA is inviting members to participate in a critical survey to assess the real world impact and sustainability of publisher licensing deals with AI companies.
Tom Gunter is the Co-founder of Avid Collective (the platform that powers media partnerships). Here he chats to the PPA about the opportunities for closer collaboration between trusted editorial brands and advertisers, and his hot take for 2026.
Mel McVeigh, Strategic Consultant (Digital Product), PPA shares insight into the recently launched report 'Consumers, Creators, and Brands: Rewriting the Media Playbook'.

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