Sponsored by:

We’re mapping the future.

We hosted an insights-driven workshop on Thursday 19 June, which focused on how to understand and prioritise your modern publisher tech stack.

Understanding the full media technology landscape presents both a challenge and an opportunity. Today’s product, tech, and data teams are tasked with modernising infrastructure, exploring AI, improving UX, launching new verticals, and maintaining legacy systems – all within constrained budgets.  

The gap between ambition and execution remains wide. One key reason: the complexity of available technologies and how (or if) they integrate effectively.  

This session aimed to

• Identify the full vendor landscape
• Gain clarity on AI solutions
• Connect with decision-makers shaping the next era of media technology
• Share insights and practical guidelines about technology roadmaps and how to build for the future at scale, no matter what stage attendees were at, or the size of their organisation.

What attendees gained from this session

• Insight-packed workshop
  Lead by our PPA Digital Strategy Consultant, Mel McVeigh, ex VP Product at Condé Nast, she framed the discussion from a customer and product lens to how you think about technology selection.
• First to see the PPA 2025 Media Technology Market Map
  Understanding the full tech stack and how to apply it to your organisation. Every attendee received a copy of the Map.
• Navigate what’s next
  Left armed with the tools to forge a strategy and next steps for their own business, as well as a broadened network of friendly allies.

PPA Media Technology Market Map

As part of this workshop, attendees got an exclusive first look at the PPA 2025 Media Technology Market Map, which is a key asset to help navigate this journey.

What is a Market Map?

A market map is a visual overview of all third-party providers, vendors, and technologies a publishing business uses – or could use – across all operations. It helps teams understand the ecosystem of tools, services, and platforms that support everything from content creation to monetisation. 

The PPA Media Technology Market Map will be living and constantly evolving online resource that can be used by members to understand the potential technology vendors and suppliers to support your business strategy. 

Speakers

Mel McVeigh,
Strategic Consultant (Digital Product), PPA

Rachael Miller,
Digital Development & Delivery Director, William Reed

Ioana Blaut,
Director Business Development, Partnerships and Alliances EMEA, Arc XP/ Washington Post

Who attended? 

This event was for product, technology, and data media leaders.