join the PPA
login

Public Affairs

UK regulator for data protection announces enforcement next steps

Public Affairs

UK regulator for data protection announces enforcement next steps

The Information Commissioner's Office (ICO) has published its online tracking strategy which sets out its intention to "promote compliance” with data protection law in 2025 “to obtain a fairer online tracking ecosystem for people and businesses."

This strategy involves:

  • Extending enforcement action to the 1,000 most popular websites in the UK to ensure a “level playing field.”
  • Confirming how “consent or pay” models can be deployed.
  • Engaging with the PPA and the publishing industry to develop a certification scheme that enables organisations to show that their data collection and processing comply with UK law.


The PPA has been closely engaging with the ICO and has received clarification that the new rules do allow consent or pay models like those publishers are using in European Markets.

The PPA will also be liaising with the ICO and central government to provide feedback on how data protection compliance can be reformed in a way that optimises outcomes for publishers and consumers.

You can read the ICO’s online tracking strategy in full here.

If you have any questions or would like to find out more, contact our Head of Policy and Public Affairs, Eilidh.wilson@ppa.co.uk

Related Articles:

Changes to EU “de minimis” customs duty

The EU announced that it is ending the “de minimis” customs duty exemption for goods worth less than €150 (£132). Beginning on 1 July 2026, a flat customs duty of €3 will apply to low-value e-commerce parcels under €150 entering the EU through IOSS.

PPA Member Login

If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.

If you are a member but don’t have an account yet, you can setup your account here.

Any problems, please contact membership@ppa.co.uk.

What would you like to receive from us?