We hosted an inspiring webinar on Wednesday 17 September (1–2pm) to explore fresh ways of working, smarter processes, and cutting-edge technologies.

Content management for digital and print channels had often been fragmented across different systems, missing opportunities for efficiency gains and cost savings.

We asked: what if there were a simple, effective way to connect and integrate workflows—seamlessly transferring content from digital to print—to optimise the entire process?

This was exactly what many Nordic media companies had already been doing, and we were delighted to host them in this webinar to share how they scaled workflows across channels.

Introducing the tools

CmsPublisher is a tool that integrates with WordPress, Labrador, MyType, and almost any CMS, to transfer content directly into InDesign. PageTrack is a tool for page and product management. Both are designed to be flexible and cost-effective, streamlining editorial workflows without locking you into a specific web CMS platform.

Real-world case studies

We were joined by Pirmediat Newspaper Group, which operates six weekly newspapers. They shared how they connected WordPress, PageTrack, and CmsPublisher to bridge the gap between digital and print—enabling their teams to work faster, smarter, and more collaboratively.

Ålandstidningen, the largest of two daily newspapers (including a website and app) for the Åland Islands, shared how they recently transitioned from a print-first to a truly digital-first model by changing both their CMS and DAM.

Attendees saw how these tools helped publishers modernise their workflows, reduce friction, and make the shift from print to digital with ease.

What attendees learned from the webinar:

• How to cut production time using CmsPublisher
• Best practices for building a digital-first workflow while maintaining full print control
• Real-world case studies from Nordic publishers using Labrador or WordPress + CmsPublisher
• Why open infrastructure (Linux, PostgreSQL, modularity) lowers cost and increases flexibility
• How to integrate with third-party tools (including ad systems) or start small with standalone modules

Who attended:
Development managers, editorial professionals, and production leads looking to streamline content operations across platforms.duction Leads, IT and Workflow Specialists, and Media Executives seeking greater efficiency and lower operational costs.  

Speakers

Juha Siintola,  
CEO, Mediabox Oy & CmsPublisher Oy

Juha has over two decades of experience delivering publishing workflow solutions across Europe. Based in Finland, Juha brings deep expertise in editorial system integration and digital-to-print transformation, with a clear vision for scalable, modern publishing.  

Ollie Sirén

Chairman of the board, PirMediat Oy

Olli Siren is a Finnish entrepreneur who serves as the Chairman of the Board of Pirmediat Oy, Radio SUN Oy, and Mall Voice Oy. The media group consists of Pirmediat Oy, which publishes six local newspapers in the Tampere region; Radio SUN Oy, which operates two regional radio stations; and Mall Voice Oy, which provides background music and audio advertising in more than 80 Finnish shopping malls.

Siren holds a Master’s degree in Industrial Engineering and Management. He began his career in the family-owned company in 1990 and has since built a career that combines strong local journalism with innovative commercial audio solutions. Under his leadership, the companies have grown and modernized while remaining firmly anchored in their local communities and their needs.

Fredrik Ytterström

Digital Editor, Ålandstidningen

With previous experience at Mittmedia and Bonnier News Local, Fredrik has spent the past two years helping Ålandstidningen on its journey toward becoming digital-first. He also serves as the project manager for Julle, the newspaper’s in-house CMS.

Fredrik began his career in journalism at the age of 15 at Sundsvalls Tidning, one of Sweden’s oldest newspapers, founded in 1841. He holds a B.A. in Journalism from Mid Sweden University.

Mel McVeigh

Strategic Consultant (Digital Product), PPA

Mel is a product and technology leader with creative DNA launching digital products across converging worlds – storytelling and commerce. Professionally, Mel leads major digital transformation programmes, reimagining digital customer experiences to reach the widest global audience with inspiration and delight.

In her previous role, she was VP Consumer Product at Condé Nast. She led the digital portfolio across nine brands in 11 markets: Vogue, GQ, Condé Nast Traveller, Architectural Digest, House + Garden, World of Interiors, Allure, SELF, and Glamour.

She was also responsible for the e-Commerce Platform – Retail Media, Storefront, and Affiliate. In her role, she reimagined the Met Gala and Vogue World as a digital livestream experiences, launched Vogue’s new Storefront, Architectural Digest Designer Directory, and Condé Nast Travelers website and booking platform.

Why publishers love these tools…  

• “We started using CmsPublisher together with Labrador CMS in October 2023. We turned our workflow to Digital First and cut our production time with 50%, web and print included! This solution is worth its weight in gold.”
  
  

• “We are very satisfied with the CmsPublisher plug-in, the import of text and images from Labrador to InDesign, combined with good templates in InDesign is an enormous time-saver in print production.”
  
  

• “Our staff would refuse to work without CmsPublisher!”
  
  

• “We installed CmsPublisher this spring. This is a link between our Labrador CMS and InDesign, which is what we use to produce the paper edition. I like that the things we write in Labrador immediately show up in the CmsPublisher, and that I can just pull it onto the InDesign page with all the images and everything in the same place. In comparison to what we did before, this system has improved our workflow immensely.”