In collaboration with:

We saw in the recent PPA x Enders Report that consumer behaviour has changed dramatically. But how do publishers create and disseminate their trusted editorial in all the forms required to engage their audiences fully?  

At this insight-driven breakfast briefing on 6 November (9:00-11:00am) the PA Media team provided practical tips and solutions that can be applied to your business immediately, showcased through publisher case studies. 

Speakers

PA Media’s team of editorial experts explored:

Setting the pace for a video-first future 

Editorial leaders will share practical insights into why video is becoming the dominant medium in content consumption, the tangible benefits it offers publishers, and how PA Media supports clients in meeting the growing demand for live, social-ready, and multi-platform content.  

Attendees will come away with real-world examples of how video can drive engagement, support subscriptions, generate revenue, and strengthen storytelling in today’s fragmented media landscape. 

AI in journalism 

Here we’ll examine how technology can support smarter workflows and creativity, while ensuring that trust, accuracy, and editorial integrity remain at the core of everything. PA Media will also demo an early prototype of a tool they are working on to help publishers leverage AI to deliver more quality video across multiple formats 

Quickfire solutions for revenue diversification and helping your content go further 

You’ll come away with stacks of ideas that you can implement across your business with ease and speed. We’ll take a closer look at consumer-facing affiliate content that is balanced, on point and engages readers; and microsites dedicated to specific content themes to help your digital presence grow further.