Industry News
PPA Paid Work Experience Programme
Starting a career is harder than it’s been for decades. As a sector, we want to make sure publishing is a place where talent, not circumstance, determines opportunity.
Industry News
Industry News
This group, chaired by Serena McMahon (Chief Commercial Officer, Haymarket) provides an opportunity for leaders to discuss marketing solutions and commercial best practice.
The most recent meeting focused on diversifying revenue models, with discussion ranging from the success of events, lead generation, and premium print relaunches, to opportunities in bespoke events and AI licensing. Members also shared challenges around digital advertising.
To view the member companies and how to get involved, click here.
A newly formed network of event operations and strategy leaders, from within the B2B sector, co-chaired by Hannah Bray (Managing Director – Commercial & Events, PPA) and Jenna Abbott (Operations Director, Shard Financial Media).
The last meeting focused on the journey to becoming a B Corp organisation. The group brainstormed how to extend the life of an event, before exploring ways AI can be used to improve workflow and the delegate experience.
To view the member companies and how to get involved, click here.
This group, chaired by John Barnes (Chief Digital Officer, William Reed), focuses on digital product strategies and AI – collaborating on government consultations and industry considerations.
Recently, they’ve been focused on navigating AI and ensuring fair compensation for publishers, industry-specific tech vendors, and data strategy.
To view the member companies and how to get involved, click here.
The SEO Working Group, chaired by Stuart Forrest (Global Audience Development Director, Bauer Media), is a sub-group of the Digital Collective & AI Workforce, who connect quarterly and when there is an algorithm change.
Current areas of focus have included trends in search, as well as the potential Google break-up, AI overviews, and their impact on traffic.
An active network of CEOs, MDs, and senior leaders working in the B2B sector, chaired by Robert Marr (CEO Metropolis/Emap).
The most recent meeting focused on events and sales performance; pivoting away from ‘selling media’ into ‘selling brand’; lead gen data strategies; corporate subs trends; pricing strategies; incorporating AI; managing selective print runs; forecasting event performance; rebooking expos; and hybrid working models.
To view the member companies and how to get involved, click here.
This group, chaired by Daniel Pearce (CEO, TTG Media), brings together like-minded owners or senior leaders to share ideas, learn best practice, and lean on each other during challenging times.
Recent focuses have included: corporate membership tiers and decision-making tactics to improve timely conversions; sponsorship trends and sales skills challenges; and tech transformation.
To view the member companies and how to get involved, click here.
This group’s purpose is to enact initiatives that foster diversity, equity, and inclusion across the industry, and support member companies in implementing changes within their own operations.
The most recent meeting, chaired by Jess Barclay (Head of People, Haymarket) was focused on an employment law update, sector-wide salary and benefits benchmarking, and a partnership with the Advertising Association to promote the PPA’s Good Hiring campaign.
To view the member companies and how to get involved, click here.
Chaired by David Bostock (Membership Manager, PPA), this group brings together production and procurement directors from B2B and consumer businesses.
Recent areas of focus include: Ofcom’s review of the Universal Service Obligation (USO); revised quality targets and reducing Second Class deliveries to alternate days, while maintaining six-day First Class service; and Ofcom’s 2026 Mail Pricing consultation.
To view the member companies and how to get involved, click here.
This group, chaired by Jo Adams (Marketing Director, New Scientist), brings together senior subscription/membership professionals to discuss industry challenges, success stories, innovations, and feedback to the PPA on related regulatory issues.
The group remains focused on the Department of Business and Trade’s 2026 subscription contract reforms; and marketing strategies to support win-back efforts when new cancellation and renewal rules take effect.
To view the member companies and how to get involved, click here.
Focused on helping the industry achieve sustainability targets and offering a supportive space to discuss key environmental concerns.
Chaired by Michael Sturges (Environmental Consultant, RISE), the group’s recent activity centred on: launching the PPA Emissions Calculator; the 2026 Action Net Zero Progress Report; and the EU Deforestation Regulation.
To view the member companies and how to get involved, click here.
Starting a career is harder than it’s been for decades. As a sector, we want to make sure publishing is a place where talent, not circumstance, determines opportunity.
Hearst UK has appointed Sarah-Louise Robertson as Editor of the UK’s Digital Spy.
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