The app features over 4,000 triple-tested recipes in a swipe-to-discover tool inspired by popular dating apps. It also features smart search and curated collections from famous chefs, and a cook-along mode.  

It is powered by Pugpig, the platform behind apps for leading media brands like Women’s Health UK, Runner’s World UK, and The Independent, and built in close collaboration with product agency, Fueled.  

Good Housekeeping Kitchen app users start their journey in an ‘Inspire me’ section, where they can swipe through a collection of GH favourites, swiping right on any recipe that takes their fancy, and left for any that don’t.  Swiped recipes instantly appear in a favourites folder, and the user can create folders to help them with anything from weeknight dinners and vegetarian meals, to brunch ideas and much more. 

In addition, the app includes a search function which finds all the latest recipes from the GH test kitchen, guest collections from famous celebrity chefs like Jamie Oliver and Mary Berry, plus lots of specially curated seasonal collections to make sure people can access exactly what they need, when they need it. 

The Good Housekeeping Kitchen app is free to use, and is available now on iOS and Android. 

Liz Settle, MD of Good Housekeeping / Good Housekeeping Institute, said: “Recipes have long been one of the first ways that people discover Good Housekeeping, so we’re thrilled to launch this new, free app and share our iconic triple-tested recipes with a new generation of home cooks.” 

Jean Kemp, Customer Director at Pugpig, said: “Good Housekeeping Kitchen shows how a recipe app can move past just content and deliver genuine value, exactly the kind of user experience Hearst is leaning into. It’s been a fantastic collaboration with Good Housekeeping and Fueled, and we’re excited to support the next phase as the app builds habits, personalisation and optional paid value.” 

For more information on the Good Housekeeping Kitchen app, see here.