Today, leading magazine media publishers launch Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments. 

• For the first time, advertisers will be able to run a single campaign across the UK’s leading trusted editorial brands of Bauer, Future, Hearst UK, HELLO!, Immediate, and Time Out 
   
• The new publisher marketplace, Atria, hosted by Permutive, will make it easier for advertisers and agencies to plan and book across trusted editorial environments at scale 
   
• Atria is powered by publisher-owned audience first party data, giving advertisers access to high-quality, brand-safe inventory and audiences all in one place 

Brands include Time Out, HELLO!, ELLE, Grazia, Good Food, Good Housekeeping, Empire, Radio Times, Cosmopolitan, FourFourTwo, Mother&Baby, BBC Gardeners’ World, Esquire, Red, Ideal Home, Country Walking, Car, Olive, Madeformums, Runner’s World, Woman & Home, Cycling Weekly, MCN, BBC Top Gear, and many more. 

Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic, said: “Atria is a hugely positive step forward for the advertising community. By bringing together the UK’s most trusted editorial brands on a single platform, we’re making it easier for agencies and advertisers to access guaranteed quality, brand-safe environments at scale – at a time where it’s never been more important. This innovation gives advertisers a smarter, more effective and transparent way to connect with our premium audiences”.

It has been welcomed by the industry: 

Chris Turner, Managing Partner, Head of Digital Investment EssenceMediacom North, and Programmatic Services Team EssenceMediacom UK, commented: “Any initiative that helps agencies and advertisers access trusted, high-quality, brand safe publisher environments and audiences at scale, is exactly what we should all strive to deliver for our clients. At a time when quality and trust are rightly top priorities, this can only be a positive step for the industry.” 

Michelle Sarpong, Head of Activation, the7Stars, added: “Bringing multiple publishers together through one marketplace is a great initiative. This will make it simpler for agencies and advertisers to plan with confidence, ensuring quality, transparency, and scale in one place. In a market where context and credibility matter more than ever, having easier access to premium, brand-safe inventory from trusted editorial environments is a real advantage. This kind of initiative is a win for everyone.” 
 
Charlotte Taylor, Head of Non-AV Trading, PMX Publicis, said “Magazine brands have always been built on trust and credibility, qualities that matter more than ever. For advertisers, having access to responsible, high-quality environments means confidence that their campaigns are landing in the right context and making a real impact.”

Advertisers and agencies can find out more at www.atria.co.uk or contact info@atria.co.uk 

Press follow up contact PPA@Hawthornadvisors.com