Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection.

IX offers a full-service ecosystem, distinguishing it from traditional experiential shops, leveraging Immediate’s live consumer events and creative partnership expertise.  

Immediate has a 20 million reach across food, gardening and entertainment brands, and ishome to flagship events like the Good Food Show, BBC Gardeners’ World Live and Move It, through its consumer events division, Immediate Live. 

The agency will call on proprietary data and consumer insights to identify specific audience segments, supported by an editorial team with an understanding of emerging consumer trends. The team will create bespoke activations, connecting brands with scaled, passionate audiences. 

While IX is a new dedicated arm, it builds on Immediate’s over 40 experiential partnerships, ranging from Michelin-starred culinary events to high-profile film premieres. 

Event opportunities will include: 

• Co-branded events  
  Fully integrated experiences that can be supported where relevant by Immediate’s trusted editorial voices 
• Community events  
  Live moments that bring like-minded audiences together 
• Pop-ups
  High impact, immersive executions in unique spaces 
• Road shows  
  One-stop shop for delivering unique experiences across the country 

Brands will also be able to access Immediate’s 9m monthly social audience to provide pre and post-event engagement, as well as take advantage of Immediate’s partnerships with alternative media outlets and formats.  

The launch team also includes Kat Tek, Head of Experiential, with strategic backing from Paul Byrom, Managing, Director of Immediate Live. and Sophie Walker, Immediate Live’s Director of Operations.

Rob Hunt, Director of Experiential, Immediate, says: “Experiential works best when it’s credible, relevant and well-crafted. After years of delivering some of the UK’s best-loved events and consumer campaigns, launching IX is the next natural next step. We’re bringing together deep expertise to help brands move beyond pure reach and show up in new and creative spaces.

Our goal is to create unmissable moments – putting products directly into consumers’ hands and using our ‘one team’ model to handle everything from ideation to amplification. We’re here to turn brand vision into tangible, real-world experiences.”