The refreshed look centres around a new logotype and RT digital icon and draws inspiration from the Radio Times mastheads of the 1970s and 80s, whilst futureproofing the brand with a contemporary new feel, added the publisher.

Zoe Helme Marketing & Operations Director at Radio Times, says “our new identity is rooted in our 100-year heritage, but it’s been designed for the way people discover and enjoy entertainment today.”

The new digital icon – a compact, instantly recognisable RT mark – becomes the brand’s primary online signifier, representing Radio Times wherever it appears in the digital world, the publisher continued. Bringing the icon to life, The Beam: a bold new graphic device inspired by a spotlight, will radiate from it, representing Radio Times’ role in cutting through the noise to shine a light on the entertainment that truly deserves attention.

The new colour palette pairs a deep, heritage-inspired Dark Green with a vibrant Bright Green designed specifically for digital screens, creating seamless audience experience, wherever they are consuming Radio Times’ content.

Helme continues, “this is the biggest visual change to Radio Times in a generation, and it marks a really important moment for us. Our new identity is rooted in our 100-year heritage, but it’s been designed for the way people discover and enjoy entertainment today.”

“At a time when choice can feel overwhelming, our role is simple: to shine a light on what’s genuinely worth watching. This new look reflects who we are now — not just an iconic magazine, but a modern, digital-first entertainment brand that helps people spend less time searching and more time enjoying the good stuff.”

Radio Times says it recognises that audiences are faced with an unprecedented volume of content across TV, film and audio platforms. Research shows that viewers spend an average of 10,920 minutes a year deciding what to watch. Radio Times exists to simplify that choice. Through curation and recommendations, it says its editorial team identifies and highlights high-quality television, films and podcasts, helping audiences find what’s worth their time quickly and confidently.