Commercial resources, Digital
Technology is no longer optional in B2B publishing. It is the foundation upon which competitiveness, innovation, and growth are built. “Tech is table stakes now.” – David Foster, Chair, BVR/CCC.
Yet, many organisations continue to operate with legacy infrastructure, disconnected data systems, and outdated workflows. This paper explores the current state of technology maturity in B2B publishing, drawing from industry research, survey responses, and our experience advising leading publishers.
Our aim is to present not only a snapshot of where the industry stands but also our recommendations for how to evolve. As technology consultants specialising in product development for B2B information providers, we believe the next wave of value creation will come not from incremental improvements, but from structural transformation.
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