Reach are a national and regional news publisher in the UK, with brands such as the Mirror, Express, Star, Daily Record, OK! magazine and leading regional titles including the Manchester Evening News, Liverpool Echo, Birmingham Mail and Bristol Post. Last year Reach sold 620 million newspapers.

Canopy has experience in providing a specialist sales and management resource which will protect and grow this traditional revenue stream for Reach. The move will see Canopy handling all Loose Inserts advertising from 1 December 2019.

This partnership follows the success of Canopy’s existing long-term partnerships with other key publishers which include Hearst UK, TI Media Ltd, Guardian News & Media, Telegraph Media Group and HELLO! Magazine.

Andy Atkinson, Chief Revenue Officer, Reach plc, commented: “I was incredibly impressed with Canopy’s track record of delivering results and their clear vision for supporting our ambitions of scaling our inserts business. We’re thrilled to be partnering with them.”

Chris Grey, Chief Executive Officer, Canopy Media, added: “We are enormously proud to welcome the UK’s largest news publisher to our portfolio. They have a long heritage of being a trusted source of news and information and we’re delighted to present the new advertising opportunities to our clients. Reach plc are a valued partner and we look forward to taking their influential brands to even greater heights.”