Good Health posts health videos 5-6 times a week across Instagram, TikTok, and YouTube created by the expert in-house team, alongside curated content from specialist contributors delivering accessible and science-backed health advice.

The content focuses on healthy eating, wellbeing, fitness, and general health, with current myth-busting content ranging from sleep, gut health, and supplements to weight loss jabs, diabetes, and women’s health.

It also offers trending recipe inspiration, such as Fibremaxxed sweet potato brownies, ‘marry-me’ butter beans, and Tiramisu baked oats.

The content team includes experts such as Melissa Hemsley, Dr Chintal Patel, Jordan Haworth (Mr Gut Health), Divya Sharma (Dr Bowl), Caff Rabess, plus Good Health’s registered nutritionist Melissa Kuman, and Good Food’s Deputy Health Editor, Issie Keeling.

The launch is supported by new research and a Whitepaper from Good Food on ‘How the UK Really Eats’. The study exposes a lack of trust and clarity, particularly among young people, about how to eat healthily.

Commissioned by YouGov, with over 2,100 respondents, the study reveals 26% of UK adults believe nutritional advice is often confusing or overwhelming. Crucially, one in five (21%) do not know which sources to trust, with nearly a quarter (24%) stating they would welcome clearer, more straightforward guidance.

This confusion is leading young adults to unverified sources, making them vulnerable to misinformation. For the 18-24 age group, social media (31%) is their top source for nutritional information, trumping the NHS or Government websites (27%), and well ahead of those who turn to doctors and health professionals (17%) or traditional food media (17%). This is despite only 2% of AI-analysed nutrition video content on TikTok proving to be accurate, according to research from DCU Business School. 

Good Health is aiming to challenge this misinformation with accessible science-backed content. Since soft-launching in September, social channels have already gained 9.8m impressions, 4.3m video views, and 480k engagements – as well as 8.26k followers.  

Natalie Hardwick, Head of Multiplatform Operations, Good Food commented: “Our audiences prioritise health and with the launch of Good Health we guarantee hype-free, myth-busting content brought by doctors, nutritionists, dieticians, and specialists – giving on-topic advice that our fast-growing community can live by.

The Good Health team takes a deep dive into the latest research, trending social topics and viral recipes, allowing us to act quickly to produce content that’s truly zeitgeist but most importantly – accurate, relatable, and no-nonsense.”  

Emma Hartfield, Health Editor, Good Food added: “Good Health is a hugely exciting project, taking health content from Good Food and transforming it into a fast-moving social-first brand to reach a whole new audience. Sticking to our ethos of expert-created, research-backed content, we’re proud to be a brand that our followers know they can trust in the Wild West of online health advice.”

Find out more across Good Health’s social channels: Instagram, TikTok, and YouTube.