The studio kitchen will become the branded backdrop for new Good Housekeeping branded video franchises, such as its flagship podcast My Life in a Biscuit Tin and the cleaning and decluttering series Absolute Filth, and will enable significant expansion of Good Housekeeping’s social and video-first recipe strategy.

The GH Kitchen presents a wide range of commercial opportunities, too, such as the “preferred partner” programme which offers food and drink and appliance and kitchenware brands – whose products have been tested and approved by the Good Housekeeping Institute – the chance to work on an integrated campaign, including featured products, co-branded video, and accreditation.

Brands signed up include official large appliance partner, Samsung, which has provided ovens and refrigeration, and Victorinox, the Swiss knife manufacturer. An Asda partnership will pair the supermarket brand’s wines with Good Housekeeping’s favourite recipes in 2026.

The GH Kitchen has been designed and developed in close partnership with John Lewis, which has provided the cabinetry, fixtures and fittings for both the test and studio kitchens.

Sarah Akhurst, Director of Good Housekeeping Kitchen & Homes, said: “We’re absolutely thrilled to open our new GH Kitchen! I can’t wait to be able to take people behind the scenes in the Good Housekeeping recipe development process, and to welcome members to the heart of [our brand]. Plus, being slap bang in the middle of London, we can be faster on food trends – there is so much scope to grow.”

From 2026, partner brands will be able to utilise the GH Kitchen for product launches, while the new facility – including a high-tech event space with live broadcast capability – will also become home to Good Housekeeping’s VIP members’ events, such as the monthly Book Club and Good Housekeeping Institute taste tests.

Liz Moseley, MD, Good Housekeeping said: “The kitchen is the heart of the home, and the GH Kitchen is the heart of our brand. The new space is transformational for the way we work, the way we engage with members, the innovative solutions we can offer commercial partners – and the deliciousness level of Good Housekeeping working lunches!”

Food editor, shoot producer and recipe creator, Linzi Pucino, takes on the role of GH Kitchen Manager during what’s been an exceptionally strong year for Good Housekeeping UK.

The brand’s most recent ABC results saw +2% year-on-year headline growth, as well as +3% year-on-year rise in paid subscriptions, and +53% uplift in paid digital subscriptions. Good Housekeeping UK has also increased total audience brand reach across platforms by over 50%*.

Under Editor-in-Chief, Jane Bruton, Good Housekeeping has doubled its UK digital reach through 2025, and last year transformed its subscriber experience to a tiered suite of three multiplatform membership propositions – Digital, Classic, and VIP. As well as developing a new technology infrastructure and deeper customer understanding, enabling the launch of new digital and live experiences.

Full details of the products that feature in the new GH Kitchen will be published in Good Housekeeping’s February issue, on sale January 2026, and in a shoppable digital feature on goodhousekeeping.com/uk.

• Source: PAMCo H2 2025