The judges praised Immediate for its highly impressive, data-led transformation narrative with clear strategic direction, strong leadership, and commercial resilience in difficult market conditions. 

The judges said: “Immediate’s entry demonstrates scale, commercial sophistication and a clear understanding of portfolio management.”

Immediate was also recognised for “innovation across formats and platforms, sophisticated partner tools, effective cross brand collaborations, purposeful investment in AI capability, and a strong commitment to people, diversity and sustainability that is seen as setting an industry benchmark.”

Sean Cornwell, Immediate CEO, said: “We’re delighted to be named Campaign’s Media Company of the Year. This recognition reflects the strength of our brands, the progress we’re making to transform our business and the talent and commitment of our teams across Immediate. It’s particularly encouraging to see our investment in data, technology and AI, alongside creativity and human expertise, recognised as we continue to build sustainable, long‑term growth.”

The Campaign Awards celebrate excellence across the UK media, advertising and marketing industry, recognising standout work from companies and teams. This win reflects the progress Immediate has made in recent years and recognises the business as setting an industry benchmark for innovation, leadership, and purposeful growth.