Love Paper is a global campaign promoting the sustainability and attractiveness of print, paper, and paper packaging.

Run by not-for-profit organisation, Two Sides, Love Paper educates with positive stories from the sector, from its environmental credentials to its ability to improve mental wellbeing, learning, and enhance creativity.

37% of European consumers believe paper and paper packaging are bad for the environment. Whilst only 18% believe the paper recycling rate exceeds 60%, when in fact it’s 79%, the highest of any material in Europe. In addition, 62% of the energy used to produce paper and paper packaging in Europe comes from renewable sources.

To support Love Paper Week, printers, paper merchants, packaging manufacturers, and all those who operate within the sector are encouraged to use the materials available to inform their clients, customers, and consumers more widely why paper is a sustainable and effective medium.

According to the most recent figures from the Forest and Agricultural Organisation of the United Nation (FAO), between 2005 and 2020, European forests where the majority of paper is sourced grew by more than 58,390 km² – an area bigger than Switzerland – this amounts to 1,500 football pitches of forest growth every day.

UK publishers use FSC-certified paper, the Forest Stewardship Council defines a strict set of standards that paper products must meet in order to prove that they are truly environmentally and socially responsible.

Find out more and how you can get involved here.

Further reading:

Paper Fact File

More about the Love Paper campaign

Sources:

Two Sides Trend Tracker Survey, 2023

Cepi, Key Statistics, 2023