Industry News

Olive magazine relaunches with a premium redesign

The relaunch aims to position olive as a premium lifestyle brand uniting food, drink, travel, and wellbeing.

The redesigned 148-page magazine will be published eight times a year, and supported by a dynamic new olivemagazine.com site and refreshed social channels offering daily inspiration.

olive magazine, available on newsstands now, features a bold new look, additional pagination, and a global focus – offering inspiration to readers.

olive’s new digital-first strategy brings its network to life through collaborations with on-the-ground food creators, global correspondents, and chefs – blending insider access with unique insights and storytelling.

The new-look olivemagazine.com and olive’s social channels offer fresh content daily, from expert guides to destination features and curated recommendations.

Lily Barclay, Content Director, olive commented: “We are very proud to launch the new-look olive, a vibrant evolution featuring stunning visuals, inspirational videos, and insightful storytelling from both our in-house talent and experts around the globe. It’s a major investment across print and digital, but we know our passionate audiences love discovering new things, and we are confident olive unlocks the best recommendations and ideas for anyone who’s interested in food, travel, and wellbeing.”

Simon Carrington, Commercial Director, olive added: “For 22 years olive has redefined the way audiences cook, eat, travel and live, and from today the relaunched olive offers the perfect combination of digital-first daily inspiration across olivemagazine.com and social, alongside a beautifully curated print magazine designed for the coffee table, not the kitchen. This investment reflects olive’s strength as a premium global brand, and taps into the current celebration of print’s revival, powered by olive’s already strong digital presence.”

Alex Crossley, Digital Editor, olive said: “With stunning visuals, personality-led video and compelling storytelling, olive energises our audiences with new ideas to help them feel their best, stay curious, and spend their time well. Our network of experts stay at the forefront of trends and also set new ones – spotlighting unique ingredients, tapping into evolving global food scenes, and cutting through the latest wellbeing myths. Our audience might come for the food, but they’ll stay for the inspiration.”

Janine Ratcliffe, Editor, olive says: “The olive Christmas issue, out now, is packed with inspiration to remix and revive your seasonal celebrations. There’s every recipe you need for the holidays, from gorgeous sharing starters to clever fuss-free party food from Gurd Loyal and a Swedish Smörgåsbord from Sebastian Graus (@sebscrispyclub). We’ve also called on our star baker, Edd Kimber (@theboywhobakes), to create sweet showstoppers for your Big Day, including our mulled wine cherry pavlova cover star. olive’s brilliant travel section takes a deep dive into the cuisine of the Czech Republic and the fascinating food culture of South Tyrol. While the expanded wellbeing section has everything you need to thrive, from gut-friendly recipes to advice on to how to avoid that overindulged feeling so you can really enjoy the best the season has to offer.”

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