Stefan has over 20 years of experience from leading positions within the digital media industry and will bring insights and expertise to support Readly’s growth journey, says the company.

Stefan Betzold is currently Managing Director at Evernest, a property technology startup in Germany. Before joining Evernest, Stefan was Managing Director at Axel Springer Digital News Media GmbH and BILD GmbH, overseeing the digital activities of Axel Springer’s media brands in Germany with market-leading publications like BILD and WELT. In that role, Stefan was responsible for the product and monetization strategy of the media brands and managed to grow the digital subscription business from launch in 2013 to more than 600,000 digital subscribers in 2020, positioning BILDplus and WELTplus as leading B2C news subscription businesses in Europe, says Readly.

“We are excited to welcome Stefan Betzold to the Board of Directors. With a background in the publishing industry and a deep understanding of paid services, media subscriptions and audience growth, Stefan is a great complement to our Board,” says Patrick Svensk, Chairman of the Board at Readly.

Maria Hedengren, CEO at Readly, said: “I look forward to working closely with Stefan and to leverage his valuable insights and perspectives from working with leading news brands such as BILD and WELT.”

Stefan Betzold said: “Readly has done an incredible job becoming the European category leader within “all-you-can-read” digital magazine subscriptions. I am a heavy Readly user myself, and therefore really excited to support the company and add value to the continued growth journey. The company is well positioned to lead the market with its cross-brand subscription service.”