PPA submits response to CMA’s consultation on Google’s proposed conduct requirements

25.02.2026

The PPA strongly welcomes the Competition and Markets Authority’s (CMA) decision to exercise its new interventionist powers in digital markets to promote a fairer and more competitive value exchange between publishers and Google Search services.

The CMA has rightly recognised that Google Search enjoys entrenched and substantial market power. As the primary access point to information in both our personal and professional lives, publishers have long been dependent on Google to ensure that users who wish to find and consume their content are able to do so.

For inquiries regarding this submission, please contact the PPA’s Head of Policy and Public Affairs, Eilidh Wilson (Eilidh.wilson@ppa.co.uk).

You can read the PPA’s response in full, below.

PPA Response – Google CRs Consultation Feb 2026 Download